ADVANTAGES: EFFECTIVE SELECTION
At Mercadona, our clients will always find a selection based on the best value for money on the market, as well as one that stands out on account of its effectiveness and competitiveness.
Mercadona is constantly striving to lower the price of the Shopping Cart Menu with the objective of offering "The Boss" (customer) a Total Shopping of the best quality and at minimum monthly cost. To this end, we have implemented a number of initiatives and process improvements, such as changes in format sizes, the introduction of new references and efficiency improvements where the logistic processes are concerned.
At the same time, on account of the new management model of the fresh product assortment, Mercadona closed 2014 with the implementation of the new fish, bakery and fruit and vegetable sections in all our supermarkets.
We have further been liaising with coeliac associations since the year 2000 in order to be able to offer an assortment that currently includes more than 900 gluten-free products.
Since 1996, we have been providing the Recommended Product model, with brands like Hacendado, Bosque Verde, Deliplus and Compy, among others of reference.