Management model

TOTAL QUALITY

MERCADONA implemented its TOTAL QUALITY approach in 1993. This decision prompted the company to rearrange its priorities as follows: Customers, otherwise known internally as the "Boss", Workers, Suppliers, the Company and Capital.

Photograph recreation store departments by simulated environments

Supermarket sections laid out in “environments”

In broad outlines, this philosophy materialises as follows:

MARKETING: The commercial strategy that the company has been developing since 1993 is called A.L.P. (Always Low Prices). Furthermore, the company is making efforts to ensure intrinsic product quality through its Life Principle strategy.

HUMAN RESOURCES: The TOTAL QUALITY model has led us to regard Workers as our 2nd priority. An example of this is that 100% of the more than 62.000 individuals that form a part of the organisation are permanent. It also bears mentioning that workers are paid 100% of their salary in the event of occupational disability, and that their minimum salaries are higher than the average paid in the sector. The more than 62.000 individuals that make up the company receive TOTAL QUALITY training, with each worker enrolling in specific courses of 70 hours/year, among others.